June 14 2008: Andrea Mandel-Campbell
Big Ideas
Big Ideas offers lectures on a variety of thought-provoking topics which range across politics, culture, economics, art history, science.... By nature of its lecture format, pacing and inquisitive approach, it is the antithesis of the prevailing sound-bite television norm. The simple, bold concept is a victory of substance over style. Big Ideas airs Saturdays and Sundays at 4:00 PM EST on TVO - Canada's largest educational broadcaster.
Business journalist Andrea Mandel-Campbell, author of "Why Mexicans Don't Drink Molson", discusses her views on why Canadian corporations have failed to take advantage of the benefits of globalization and emerging markets, a trend that she believes has led to the takeover of many Canadian companies by foreign multinationals.
