Saatchi & Saatchi's Kevin Roberts: 'It's All about Getting to the Future First'

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Knowledge@Wharton is the online research and business analysis journal of the Wharton School of the University of Pennsylvania. Launched in 1999 to disseminate knowledge from the school and other sources to a global business audience, it is published in English, Spanish, Portuguese and Chinese. The Knowledge@Wharton Network has more than 1,000,000 registered users worldwide.