David Maister's Business Masterclass
David Maister's Business Masterclass
Preeminent business author and global consultant David Maister presents this enhanced podcast series exploring the themes found in his new book Strategy and the Fat Smoker. Each episode is accompanied by a supplementary pdf discussing the related chapter from David's new book.
Marketing services that excite you to clients that you are interested in brings the odds of winning business significantly... more
sides of the fence. We will discuss how to thwart this cycle at the root by demonstrating your capabilities first and buil... more
In the marketing of professional services, you can come across in one of two ways to the buyer. You are either interested... more
Most professional organizations spend the overwhelming majority of their non-billable, business generating hours on chasin... more
There is far more to building a relationship than the point of any given conversation and there is no “going through the m... more
In business development it is too often the case that professional strive for the transaction in the short term and neglec... more
All marketing and selling questions boil down to one basic query: How do people buy? To learn the answer to this, one onl... more
Often times there is a degree of laziness in communication on the part of the professional that is incredibly alienating t... more
The standard marketing practice of proposals and assertions fails in respect to building relationships. We will discuss o... more
In order for the employees of an organization to raise their performance, those in managerial roles must first be held acc... more
