David Maister's Business Masterclass
David Maister's Business Masterclass
Preeminent business author and global consultant David Maister presents this enhanced podcast series exploring the themes found in his new book Strategy and the Fat Smoker. Each episode is accompanied by a supplementary pdf discussing the related chapter from David's new book.
With so many approaches an organization can take to management, only one of these approaches will, in the long run, produc... more
E-book pdf summary of chapter 8. more
The basis for any successful marketing effort is the ability of the provider to convince the buyer that they are truly int... more
E-book pdf summary of chapter 7. more
Trusting relationships in business are built on the same formulae as trusting relationships in personal life. We will look... more
E-book pdf summary of chapter 6. more
The Fat Smoker Syndrome, the inability to do the things we know will help us accomplish our long-term goals, finds no bett... more
E-book pdf summary of chapter 5. more
For any organization to achieve a unified, forward momentum, it must first have a solid set of rules and goals for its mem... more
Firm-wide strategy often assumes firm-wide consensus. However, it is rarely the case that all players within any given fi... more
