David Maister's Business Masterclass
David Maister's Business Masterclass
Preeminent business author and global consultant David Maister presents this enhanced podcast series exploring the themes found in his new book Strategy and the Fat Smoker. Each episode is accompanied by a supplementary pdf discussing the related chapter from David's new book.
What is the best way to think about the role of a manager in leading a group of professionals? How does a manager really m... more
Effectively motivating a firm's employees to participate in marketing and business development. more
How to effectively nurture client relationships by guaranteeing satisfaction in work provided. more
Evaluation and ranking of common individual marketing tactics for generating enquiries from new clients. ... more
Understanding the purchasing process from the new client's perspective. more
How to nurture and grow a long-term relationship. How to get hired without actually selling. more
The interpersonal qualities and tactics needed to build successful relationships - in personal life and at work. ... more
How to ensure your advice is accepted and acted upon; understanding peoples' feelings when giving and receiving advice. ... more
What it takes for professionals to become trusted advisors for their clients. more
Understanding up-front what clients really want to achieve and how they will assess your work. The need to define 'success... more
